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Natural source

Mariam ALHAMDOU Senegal
Starting date
August 2023
Market
Rural households and schools
Development stage
National Scale-up

Restoring Dignity through Affordable Clothing

In Senegal, over 4 million people live on less than $1 a day, making clothing a luxury in rural areas and limiting children’s dignity and inclusion. Meanwhile, urban centers face a flood of second-hand imports – over $100M annually – fueling textile waste and pollution. This imbalance calls for sustainable, inclusive solutions.

Upcycling Textile Waste for Social Impact

Natural Source upcycles textile waste into affordable clothing and school supplies, priced between $1 and $5 and payable in installments. Through partnerships with women’s groups, schools, and local NGOs, products are delivered directly to rural villages – fostering community ownership, job creation, and lasting impact.

Impact and Achievements

Natural Source has shown that circular economy models can thrive in vulnerable communities by turning textile waste into affordable products while creating jobs and empowering women. Since its launch, the project has reached villages across Senegal, secured institutional partnerships, and mobilized external funding to sustain its growth.

10
Villages covered
4
Partnerships secured
5
Full-time staff members
Turning Waste into Opportunity

To scale sustainably, Natural Source needs $58,000 to modernize equipment, boost production, and strengthen NGO partnerships. With this support, it can expand across West Africa, starting with Sahelian countries most affected by poverty and climate shocks.

AYCH was transformative for Natural Source Africa. The program helped me rethink my business model, think bigger about scalability, and connect with an inspiring community of African entrepreneurs. The supportive coaches and uplifting atmosphere strengthened my leadership skills and commitment to building a sustainable future.

Mariam ALHAMDOU - Senegal

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